Video: Consequence x Kanye West x John Legend – “Whatever You Want” (BTS)

Below is a behind the scenes look at what to expect from Consequence’s single, Whatever You Want, featuring Kanye West and John Legend. I love this song and am excited to see where the video leads, especially if Hype Williams is directing it. G.O.O.D. Music is alive.

Here’s some footage of Consequence shooting the video for his single Whatever You Want featuring Kanye and John Legend, in Miami. The Fountainbleu Hotel was the location for the shoot. The Fountainbleu is famous because the movie Scarface was shot there. The homie Hype Williams directed the video.

Video: Beyond the Video: Drake & Trey Songz on “Successful”

While on set, Drake and Trey Songz discuss the creation story to their upcoming collaborative video, Successful, off Drake’s So Far Gone mixtape Trey Songz’s upcoming album, Ready, along with a short video concept commentary with director Jake Davis.

Vodpod videos no longer available.

Rumor is that the video will release toward the end of August, so we will see.

Download the song here.

Video: KiD CuDi x URB Magazine

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NYC video gangstas, The New Pop, spent the day with KiD CuDi capturing our URB cover shoot. The whole crew traveled Manhattan, hitting up the retail spots where CuDi worked before he blew up. Enjoy our day with KiD CuDi.

Behind the Scenes: Drake x Trey Songz “Successful” Video Pt. 2

Here is yet some more behind the scenes footage Drake’s Successful, featuring Trey Songz. Though the song was first heard on Drake’s So Far Gone mixtape, it will also be able to be heard on Trey’s upcoming album, Ready. The clip below mainly focuses on Drake’s verses, with Trey’s thoughts at the end. Check it out below.

Here is another behind the scenes video of Drake’s new music video for Successful, featuring Trey Songz. Successful will also be available in Trey Songz’s upcoming album.

Behind the Scenes: Drake x Trey Songz “Successful” Video

Yesterday, I posted some behind the scenes still shots from Drake’s upcoming single, Successful, featuring Trey Songz. Well, today I am unleashing a behind the scenes video of the shooting of the music video. Check it out below.

Oh and as a side, although most know this track from Drake’s So Far Gone mixtape, it will be featured on Trey Songz upcoming album, Ready, however, this version has an added verse from him as well.

Trey Songz x Drake – Successful

Mickey Factz x Lupe Fiasco x The Cool Kids in Tokyo

Well, it seems as if Mickey Factz traveled to Tokyo recently, to perform at the 10th Anniversary Swagger Show with Lupe Fiasco and The Cool Kids. In the video below, you can check out some behind the scenes footage.

Now honestly, wouldn’t that be a supergroup to be reckoned with? Mickey, Lu, and the Cool Kids.

You can check out more video footage of the artists performing live in Japan after the break.

Kid Cudi x Complex

Here’s the behind-the-scenes look to see how Complex’s August/September 2009 “Style & Design” cover with Kid Cudi was created.

I sat down with Kid Cudi for a deep and personal interview for our August/September 2009 cover. In the interview, Cudi talks about working with Kanye West, Drake, trying to avoid getting wrapped up in Hollywood, his groupies being spawns of the devil, and the heartache he’s endured after losing both his father and uncle to cancer.

– Joe La Puma

Personally, this is one of the best interviews that I have ever read, so be sure to check out the entire interview here. Illustrations were done by artist Augor.

Below you can check out a behind the scenes video of Kid Cudi’s latest magazine endeavor with Complex Magazine.

Cudi’s First BET Awards EPK

Here is a behind the scenes look of Kid Cudi’s first experience at the BET Awards this past year. The video below is a short documentary exploring Cudi’s time in Los Angeles. While in LA, they followed Cudi around recording video of his first BET Awards. The footage is broken down into three clips, as they discuss his rise to fame and a lot more with some appearances by Plain Pat and his mother. Check it out below.

Also, be sure to check out Cudi’s full performance of Day N’ Nite at the BET Awards after the break.

A Behind The Scenes: I’m Good Part Two

Here is yet another behind the scenes video of the shooting of the new Clipse single, I’m Good, featuring Pharrell with the production done by The Neptunes. This song is seriously growing on me and I am beginning to become seriously amped for the drop of not only this video, but also their upcoming album, Til The Casket Drops. Check out the BTS look of I’m Good below.

“I’m your Pusha.”

A Behind The Scenes: I’m Good

Here is a behind the scenes video of the shooting of the new Clipse single, I’m Good, featuring Pharrell with the production done by The Neptunes. This song is seriously growing on me and with as much hype the Clipse is getting, I am getting more pumped for their next album, Til The Casket Drops. Check out the BTS look of I’m Good below.